Orangutan Gaming, one of the topmost competitive esports teams in India has collaborated with TooYumm!, a food brand that provides an exciting range of snacks that has been known for innovating and surprising consumers with delightful and flavorful snacks since its inception.
In a collaborative effort, they have launched an Instagram campaign showcasing three prominent players from Orangutan – namely Jonty, Mr. Jay, and Pahadi. The campaign unfolds through a series of three promotional videos, culminating in an engaging live stream. Winners, selected at random, will enjoy a unique opportunity to play alongside these three athletes during the live stream. As an added perk, the two lucky winners will spend a day at Orangutan’s boot camp, “THE FOREST,” gaining firsthand experience with the players and even partaking in a live stream. The day concludes with a delightful dinner at a prestigious 5-star restaurant.
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The camaraderie between snacks and esports has been long known and the new partnership is majorly targeting the youth that follows esports gaming and is fond of crunchy delicious snacks. This collaboration will enable the young generation to experience a plethora of products from TooYumm! and enjoy live streaming. TooYumm! Multigrain Chips and Veggie Stix are mouthwatering, crunchy, masaledaar and also, are low on saturated fats making them the best snack choice out there in the market.
Dhruv Shah, Head of Partnerships and Growth, Orangutan Gaming said, “I mean who does not like a nice snack while gaming? Having a snack like TooYumm! allows us to promote delightful snacking in the best way possible. We know that with new age brands like RPSG GIL’s TooYumm! showing interest in the esports industry, a large number of brands that aren’t traditionally affiliated with Esports have started considering it a promising market.”
Yogesh Tewari, VP – Marketing, RPSG FMCG Division said, “We have always believed in reaching out to our consumers in the most unique & contemporary ways possible and what could have been a better time to leverage the booming esports industry. We aim at becoming the first snacking brand that crosses the mind of any youngster who is into esports and we are confident that our partnership with Orangutan will be loved by our consumers.”
About Orangutan
Orangutan stands out as a multifaceted organization with a presence in three key verticals: Esports, Talent Management, and Apparel. With four competitive esports teams across three games, featuring players from five different countries, Orangutan has quickly evolved into a hub of passionate dreamers. Beyond being an esports organization, it aspires to become a global brand within just a year of its establishment. The talent management vertical boasts a diverse pool of content creators and influencers who collaborate with partnered brands to craft, produce, and promote innovative and unconventional content.
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