Leading esports tournament organizer in South East Asia, Nodwin Gaming’s Singapore Subsidiary has acquired a major stake of 51 per cent in the Singapore-based full-service live media company Branded (branded.live). Nodwin Gaming’s parent company Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA) is a leading India-based diversified gaming and sports media platform.

NODWIN Gaming will not only acquire all of Branded’s existing event IPs, such as ‘All That Matters,’ ‘It’s a Girl Thing,’ and ‘CreatorWorld,’ but it will also bring on board a capable international team led by an industry expert in Jasper Donat, who will focus on growing global sponsorship revenue for all of NODWIN Gaming’s IPs both in India and globally.

“We are excited to bring Branded into our fold at NODWIN Gaming adding its multiple facets to expand and grow our ecosystem. We share very similar synergies be it our common love for gaming, sports, music, esports or entertainment, so this was a near-perfect match. IPs like ‘Gaming Matters’, ‘Sportd Matters’ and ‘It’s A Girl thing’ will add a new dimension to what we already offer. We will also look at the talented branded team taking our existing IPs such as Playground, The Premiership, NH7 and others international,” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

Branded, headquartered in Singapore, is a dynamic live media company renowned for establishing and managing acclaimed owned platforms. Among these is All That Matters, a preeminent conference and networking hub in Asia, encompassing Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Arts Matters, Live Matters, Digital Matters, and the latest addition, Learning Matters. Branded is also the driving force behind It’s A Girl Thing, an empowerment platform and touring festival tailored for young women, along with Creator World, one of Asia’s emerging event platforms catering to young influencers.

“Over the past few years Branded has transformed from a live event IP creator and producer to a live media company and we are really excited to become a part of the Nodwin Gaming family with their vision and commitment to the business of growing media and entertainment and the communities around them. We are looking forward to expanding our existing events and IP and co-creating new, exciting properties around the APAC region and beyond,” said Jasper Donat Co-Founder and CEO of Branded Pte Ltd.

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